The Pure Order

ThePureOrder
INSIDE feat. PRINCE PO (Organized Konfusion)
May 1, 2018 - Rebecca Cullen

Inside takes the term ‘conscious rap’ to a whole new level. From the offset, the music lays out a certain manic darkness, and the leading vocal that pours through surrounds you with layers upon layers of multi-faceted bars and complex, thought provoking ideas. This is not music for those with a limited vocabulary, this is music for those who like to think outside the box, who like their art to reflect their mindset and their energy. The song is chaotic and vibrant and intense, and you feel this with every beat and every bar that passes by.

At under four minutes long, the song feels surprisingly big – the soundscape is heavy, these cascading riffs come through via both distorted guitars and lighter, more delicate synths; plus everything in between. The beat itself leans in the direction of EDM or Dubstep more than anything else – this is particularly apparent during the track’s intro. Later on though, a slightly more industrial or retro drum-line emerges, which works well in helping create this fully theatrical or cinematic audio experience.

On top of the character and hit of the music, the leading vocal performances are of course an essential ingredient and driving force of any noteworthy hip hop release. In this case, the first verse appears as perfectly in tune with the underlying energy and pace of the soundscape, presenting intelligence and a certain sense of overthinking in a perfectly relevant way. The second verse is delivered with a clearly lower tone and a slightly more mellow mood, though slightly is the key. At no point do the performances fail to impress. Contrast is effective and it’s utilised well here as each artist steps up into the spotlight to work their magic. The second and third times you hear this really make certain you’ll recognise it forever more afterwards. - Rebecca Cullen

Premiere: Pure Order – Sons of Bilal (Walking Dead)
By URB Staff · On February 12, 2018
SoCal group Pure Order will release their upcoming EP Sword of Élan Vitál on April 6th. The group consists of legendary Oxnard MC God’s Gift and Los Angeles rapper Nemesis. God’s Gift was prominently featured on The Lootpack’s (Madlib’s first group) album Soundpieces: Da Antidote and has worked with most of Oxnard’s finest throughout the years. Oh No produced the entire Sword of Élan Vitál project and the EP also features guest features from Elzhi, Prince Po (Organized Konfusion) and Corn-Bread of Kaliwild.

Today, check out their first single for the song “Sons of Bilal (Walking Dead)” which features a sinister beat from Oh No and both MCs flexing their lyrical abilities. Stay tuned for more info and music from the duo coming soon. - URB Magazine

A jawn so dope it would “blow the mind of Einstein and shock Tesla“… Daaaayummmmm! This “Work In Progress” is already done, son! The banger is off the “Sword of Élan Vitál” EP by Pure Order (out now).

Inspired by the motivation of all creatives from graffiti artists, to athletes, to street performers, “Work In Progress” distinguishes the perspective of artists who are disciplined enough to work at elevating their craft, from that of those who cowardly dumb their art down to fit in. True bravery is also facing the “one step forward, two steps back” struggle all true artists, as a representation of all humanity, have to face, with a drive to push higher. Elzhi, God’s Gift and N-Fa’Nit dare to raise the bar of lyrical creativity on an electrifying beat by Oh No.
– Pure Order - Jayforce | The Life of Kings