Phresh_Beats

Phresh grew up appreciating music at a young age listening to Rock and Metal. With no musical background until joining the middle school band, he picked up the piano and guitar on his own with the knowledge he gained. By that time he knew he wanted to peruse music as a career, so he joined the Vidal M. Trevino School of Communications and Fine Arts taking music technology, a class dedicated to teaching studio assembly like microphone placement, and how to work with recording equipment/software, stage set up, and music theory. Throughout the years Phresh has tried to start bands but failed to keep members together, so he ventured off writing his own music on Guitar Pro and recording tracks eventually leading him to experiment with different genres from electronic dance music to Hip-Hop. He later reached out to local artists, meeting Drankstah, Aggie and Mariojuano.  Sharing the love of the same type of music, the three musicians immediately made a connection working on their projects alongside Phresh. On January 2015, Phresh began a label to bring together artists in his hometown Laredo, Texas. He recruited artists whom he felt had the passion, talent and work ethics to become the next big thing. The group eventually grew to nine members. Phresh Records Production is Phresh, Drankstah, Aggie, Mariojuano, Chedduhh,  JKlazziix. 

Growing up in Texas, you can hear the influence that the rap movement in the early 2000s gave to our style. The music of SPM and Bun B were a huge part of developing our style. Our early influences in Rock and Metal also played a role in what we wanted our sound to be like. The aggressiveness East coast rappers like Nas and Joey Bada$$ caught our ears and provided the foundation of the music we wanted to create. The diversity of Outkast and Flying Lotus music inspired us to experiment with different sounds and instruments. Altogether, the music we listened to growing up taught us a lot and  helped us develop our own unique sound.

Throughout 2015, the group has had over 15,000 plays on soundcloud. Working with each other has helped develop their talents thus creating their own unique sound. The label has dropped a compilation album with music composed by Phresh and lyrics by all the rappers. Though the music is diverse, the sounds are familiar and appealing to all audiences. You can listen to Phresh Records music at soundcloud.com/phreshrecordsproduction.  The label has built relationships with local businesses by hosting and performing at their events, all of which has invited the group back. Venturing off of the traditional DJ and MC set has helped them reach people whom don’t normally listen to Hip-Hop. They have played unplugged sets on 91.3fm, full band and Dj & MC set at different venues. Together the group has played shows in Laredo and McAllen, Texas. Phresh Records have had the opportunity to open up for popular underground artists like J.K. the Reaper and has played at Urban Fest featuring A$AP Ant and Lil’ Simmie.