Morachi

How did you come by your stage name?

The name Morachi was invented by the combination of all my biological names put together.


When did you discover your love for your craft and what made you realize you wanted to pursue a career in it?

I discovered my love for music in Junior High School. I wrote songs for musical groups, then my friends forced me to a studio session and that changed my career path to pursuing music.



To what or whom do you accredit your sense of style?

My music influence comes from alternative and rock genres, from the likes of “The Cranberries, Dido, Enya, Westlife, NSync, Bob Marley and Fela to mention a few.

On your upcoming project, how did you come up with the concept?

The concept for my upcoming project is basically touching base with my inner soul, the one I buried deep within because of the needs of my audience in Africa. I was doing what they wanted me to do and not what I wanted to do. Now I am free to express my inner soul through my music.

What are some of your greatest challenges, and what is your greatest attribute when it comes to your work ethic?

One of my greatest challenges was having to let the Nigerian music market see into the future as I see it. However, they are closed minded and it appears to be impossible for them to embrace because it is not their style of music. My greatest attribute to my work ethic is the depth of passion I put in my art.

Are you the best at what you do in your opinion?

I am one of the greatest.

What are your plans for the near future?

My future plans are to reach the highest peak of greatness through my music and expand further into greatness through other business ventures, as well as getting married and having more kids as a financially free artist.

FEATURED Morachi Talks About Sense of Style, Upcoming Project & More
ByAlfred MunozPublished on June 6, 2019

1
Share

How did you come by your stage name?

The name Morachi was invented by the combination of all my biological names put together.


When did you discover your love for your craft and what made you realize you wanted to pursue a career in it?

I discovered my love for music in Junior High School. I wrote songs for musical groups, then my friends forced me to a studio session and that changed my career path to pursuing music.



To what or whom do you accredit your sense of style?

My music influence comes from alternative and rock genres, from the likes of “The Cranberries, Dido, Enya, Westlife, NSync, Bob Marley and Fela to mention a few.



On your upcoming project, how did you come up with the concept?

The concept for my upcoming project is basically touching base with my inner soul, the one I buried deep within because of the needs of my audience in Africa. I was doing what they wanted me to do and not what I wanted to do. Now I am free to express my inner soul through my music.

What are some of your greatest challenges, and what is your greatest attribute when it comes to your work ethic?

One of my greatest challenges was having to let the Nigerian music market see into the future as I see it. However, they are closed minded and it appears to be impossible for them to embrace because it is not their style of music. My greatest attribute to my work ethic is the depth of passion I put in my art.

Are you the best at what you do in your opinion?

I am one of the greatest.

What are your plans for the near future?

My future plans are to reach the highest peak of greatness through my music and expand further into greatness through other business ventures, as well as getting married and having more kids as a financially free artist.



Is there anyone you’d like to thank, any shout outs?

I always love to thank the creator first for life because without life you can’t grant this interview to me. Thanks to my family who believes in me, my die-hard fans, my Manager and the rest of my team.

How can fans find you?



Website: http://morachiofficial.com/

Social media (Instagram, Twitter, Facebook): @morachiofficial

What suggestions do you have for other artists like yourself?

Stay true to yourself and follow your passion and vision. - muziquemagazine

Arguably one of the most charismatic figures to arise from Afrobeats’ explosive migration into USA mainstream music, singer, songwriter, model, and aspiring actor, Morachi, has a flamboyant style and showmanship that has carved him out a lane of his own.

After a string of successful releases in Nigeria, with impact that stretched across the entire continent of Africa in many cases, Morachi has his sights set on carrying his brand of flashy flicks and memorable melodies stateside.

Morachi is on radio rotation with the tracks: “Matchup Your Destiny” and “Waiting”.

Catch up with Morachi on his website: www.morachiofficial.com and follow and find out more about him on his social media (Instagram, Facebook, Twitter): @morachiofficial - videomusicstars

Born Richie Marvin Chieme Akuba, the son of a preacher in Bariga, Lagos in Nigeria – singer, songwriter, model, and aspiring actor Morachi has emerged with flamboyant style and showmanship to carve out a lane of his own. After a string of successful releases in Nigeria, which impacted the entire continent of Africa, Morachi has set his sights on presenting his lavish outfits, larger than life personality, and a “shock and awe” approach to the USA.

The American Pop culture and music, through the likes of Michael Jackson, *NSync, and Backstreet Boys, is in fact one of the factors that fed his influences. Alongside giants like Bob Marley and Fela Kuti, of course. Looking to transport his ‘Afro-beat and beyond’ sound, into the American mainstream music scene, Morachi has a new album in the works, and has dropped a series of infectious singles, including “Matchup Your Destiny”.

With “Matchup Your Destiny”, one thing is certain: Morachi is driving home the fact that he is miles ahead of his counterparts, and qualifies for a spot in the pantheon of the Afro-beat and crossover hybrids elite.

A few years from now, when we look up the names among those who have been taking the genre to the world, there shall only be a few names at the top of that list. Morachi will be right up there, his story inspiring, his music captivating, and his efforts for the culture trailblazing.

In between his songwriting force, and powerful vocal delivery, when he isn’t pumping his swagger, you can discover motivational wisdom and passion lurking by the side. When Morachi hits these highs, you’ll probably be entangled on the dance-floor somewhere, entranced by his rhythm, bewitched by his melody, and mesmerized by his machine-gun delivery.

It’s a rare feat, and one that happens on “Matchup Your Destiny”, as Morachi meticulously sings and raps his way through the hooks and verses. Witty lines, clever wordplay, a catchy delivery, and a fully packed narrative, “Matchup Your Destiny” has it all.

You are sure to keep repeating this song as it happens to be one of the most outstanding in his catalog. From the moment the track begins, Morachi will lead you on body shaking journey. If you’ve never heard of him, it’s no problem, because you will know who he is by the time the track ends.

Whenever an artist spreads messages that are relatable and empathic, it is a global attention-grabber. As a result, it usually increases the demographic of fans the artist is able to capture. Morachi has that remarkable ability to be both diverse and inclusive in his music.

Furthermore he is able to easily switch between being a street hustler and a ladies man. Always sounding comfortable while spitting fiery rhymes, and singing killer hooks, Morachi never forgets his roots, and is ready to address every issue at hand, as his takes his music into the international playground with fervor and determination. - Tunedloud Staff

After a string of spectacular singles catching fire in his homeland of Nigeria, Morachi established himself firmly as an international sensation, immediately drawing in listeners from around the globe. Seizing the momentum in 2019, he’s taking his highly versatile & vibrant new song straight to the top of the US charts – a stunning collaboration with the legendary DJ D-Rocc of Core DJs Worldwide, called “Matchup.”

Flexing professional finesse and extremely catchy rhythms that flawlessly transition with bold & colorful crossover sound and unmatchable swagger – “Matchup” is designed to bring real heat to your speakers this summer. In a wild blend of radiant Dance-music vibes that incorporates a range of inspirations from Afrobeat to Reggae, Dancehall to Hip-Hop, “Matchup” continuously reveals the X-factor, spark, & energy the people truly want to hear on a song built to supply all-out good-times from the lefts to the rights.

Ready to show America what he’s made of and take his whole career to the next-level, support & join Morachi as he releases his first major single into the US market. Guaranteed to be the hottest track of the year & send bodies running straight to the dance-floor – DJ D-Rocc & Morachi’s “Matchup” has been distributed proudly all across the nation for every DJ to spin this incredible new cut direct for the people where it belongs & keepin’ the parties goin’ long & strong at the clubs throughout summer 2019. - Press Release