LO BRITE
Los Angeles, CA | Established. Jan 01, 2015 | SELF | AFTRA
Music
Press
"Get lost into the sweet, soulful soundscape that is the EP debut of pop artist LO BRITE, whose classic minded vocals will win your heart over…a brilliantly arranged introduction to the very well versed vocalist…within the opening bars of ‘Sunset,’ she delivers sultry passion while showing off her malleable pipes by hitting beautiful notes. The instrumental is a smooth, unrestrained accompaniment that carries her modulations magnificently…from the slow burning first half to the third track ‘Runaway,’ the emotions range across the spectrum, on this anthemic arrangement she sounds empowered, ready to take it all on but only slightly wistful what’s behind her, feelings of regret countered by hope for the road ahead. The closer ‘Know When To Quit’ contrasts when we see Atkins’ voice turn into a more ethereal tone, this delicate voice that sounds very close to tears with every cadence. Here she expresses disappointment that is followed by bitter acceptance, the heavy hearted ending to this EP is possibly one of its prettiest moment.”
–September 24, 2015 - Kieran MacIntyre
Singer-songwriter Lois Mathilda Atkins became LO BRITE after writing a collection of songs on a Casio keyboard while living in a Los Feliz cottage. Her self-titled debut EP drops September 25th and was produced by Tim V. Hutton at his studio, The Canyon Hut, in Laurel Canyon. She aptly describes her new sound as “baroque style pop soul” which is evident via the unrestrained melodies on her latest leaked single “Runaway.” - Dan Frazier
Lois Mathilda Atkins has velvety voice of someone who was brought up around gospel music — which she was, back home in Anderson, Ind. — and the savvy of someone who learned how all that emoting served other themes in the soul music of the 1960s and ’70s and the neo-soul that followed. Working as Lo Brite, she released her debut EP last month, four songs written on a Casio in a cottage in Los Feliz. She does her best come-hither on the lead track “Sunset,” suggesting “let’s take off some clothes / under a sea of scattered orange” while that voice is wrapped in warm keyboards. The song recalls a more romance-obsessed HAIM, and there is a roundabout connection; the EP was produced by Tim V. Hutton at the Canyon Hut studio he co-owns with his brother Dash, the HAIM drummer. The equally warm video for “Sunset,” while maybe not quite enough to stop traffic on the 405 (which we assume is the locale), is plenty enough to slow it down. If those commuters could only hear her sing, “We need a night / ’cause once won’t be enough.” - Kevin Bronson
Discography
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Bio
LO BRITE was produced and recorded with Tim V. Hutton in the musically historic and mystically laced twists and turns of Los Angeles’ Laurel Canyon at The Canyon Hut studio which is co-owned with his brother Dash Hutton (drummer for HAIM). The EP was mixed by Jim Scott (Wilco, Tom Petty, Ryan Bingham, Johnny Cash) at Plyrz studio and mastered by Richard Dodd (Gavin DeGraw, The Lone Bellow, and Iron and Wine) in Nashville. LO BRITE captures a landscape contrasting darkness and light, transporting gentle and unrestrained melodies into baroque style pop.
Originally from the heartland of Indiana, Lois Mathilda Atkins grew up in gospel church. Her father, a pastor, would mash the keys of an out of tune upright in their dining room while her mother sang gospel tunes alongside. Early in her childhood, Atkins began listening to LPs of Nina Simone, Otis Redding, Carol King, Donovan and Michael Jackson. Her interest in music led her out of Indiana, to the bustling cityscape of Chicago, and then to Los Angeles.
LO BRITE was born from a collection of songs written on a Casio keyboard while living in a cottage in Los Feliz. In 2012, LO BRITE began making amateur recordings and playing acoustic shows, which started her path as a recording artist.
The self-titled debut EP, LO BRITE, comes from a landscape of both darkness and light - transporting gentle and unrestrained melodies into baroque style pop. LO BRITE, was produced and recorded with Tim V. Hutton at the Canyon Hut studio co-owned with his brother Dash Hutton (HAIM). The EP was mixed by Jim Scott at Plyrz studio and mastered by Richard Dodd in Nashville.
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