L.O.E (Loyalty Over Everything)
Cleveland, Ohio, United States | Established. Jan 01, 2015 | INDIE
Music
Press
See Site - Kim SoMajor
L.O.E. is a rap group from Cleveland, Ohio and they just released the music video for "Da Money Walk". Yes, that is Dan Rue and Nick Nack Patti Whack from "Wild 'N Out" on MTV as well as Trillville's Don P. - Sean Strife
The music industry has almost become a throwaway industry. These days, you can drop a hot single and become the talk of the town. If you happen to incorporate it with a dance you can strike gold, à la Soulja Boy and Migos. The challenge is staying relevant beyond the one hit and being able to deliver something that is sustaining and truly makes an impact on the world. We spoke with King Kollision of the group L.O.E from Cleveland. They currently have a hot single in rotation around the country called “Da Money Walk.” Their song helped them win the Best Collaboration award at the 2016 Ohio Hip Hop Awards. We gained some insight into who they are as a group and what is next for them.
Tell us who you are and where you are from.
We are a rap music group collectively known as L.O.E, which stands for loyalty over everything. The group consists of King Kollision, Young Scratt and D-Werd and we are from the Eastside of Cleveland.
Why do you make music?
We make music because we love it and have a very strong passion to make it, so in all honesty, a life without music is no life at all.
What are you looking to accomplish with what you do?
What we are looking to accomplish is simple; we want to develop a successful music career while still bringing a diverse unique sound and artistry to the game.
What have your challenges been, thus far?
One of the biggest challenges we’ve faced is the lack of musical resources in our city. We don’t have record labels in our backyard, therefore making it harder to be heard by record labels. It’s not totally a bad thing because it makes us grind even harder and forces us to find new creative ways and methods to reach the masses.
Talk to us about the importance of being responsible with your art.
We understand the responsibility that comes with the territory knowing we have a huge influence on the youth and what we portray can impact them negativity or positively, so we have to monitor the things we say and do.
Who would you say you model yourself after?
Everyone has a little bit of an influence on us no matter if they do music or not, obviously some people are more influential than others but at the end of the day it’s everyone to an extent.
What words of encouragement do you have for those following their dreams?
The words of encouragement we would offer to anyone following their dreams is to never stop believing in yourself no matter how many people overlook you and if your not willing to fight, sacrifice, and endure all the obstacles that come your way on the road to success, then it’s not something you love. - Eddy " Precise" Lamarre
Hailing from Ohio, L.O.E has taken the music world by storm with their new smash hit single "Da Money Walk" receiving airplay on stations: Hot 104.1 Stl Power92 Chicago Beatz 96.3 West Palm Beach, Fl hot 1079 Atlanta, Ga Power 107.1 Macon, Ga - KB Burress
L.O.E. is a rap group from Cleveland, Ohio and they just released the music video for "Da Money Walk". Yes, that is Dan Rue and Nick Nack Patti Whack from "Wild 'N Out" on MTV as well as Trillville's Don P. - Sean Strife
Discography
Getting ready for our next BIG release!
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Bio
L.O.E. which stands for "Loyalty Over Everything" is exactly how it sounds and something this group of young fellas live by. Hailing from Cleveland, Ohio. L.O.E. has taken the nation by storm with their witty and unique style of hip hop/pop sound. Consisting of 3 main artist, Darien "Young Scratt" Hamilton, Darius "D-Werd" Smith & last but not least the founder and CEO of the label, Deontee "King L. Ray" Battle. In just a matter of a few years, L.O.E. has made a major wave in the music industry especially as of late with their smash hit single "Da Money Walk" which comes to you as a pop/crunk song with an extremely catchy hook that is easy to follow along with and even includes a dance. The song can be seen all over social media and has even went viral several times when dancers like "Ayo & Teo" who this past year had one of the BIGGEST hit records with "Rolex" are caught dancing to the groups song "Da Money Walk". The video can be seen here: https://www.youtube.com/watch?v=RQ02ZLkNnUg also the social media sensations "The Williams Family" who are well known for their dance choreography were also caught doing "Da Money Walk" challenge which received over 900,000 views on Facebook alone. The video can be seen here: https://www.facebook.com/thewilliamsfam/videos/1929367603994784/
These two videos alone racked up over 3 million views on social media and counting. The group even recently travelled to Atlanta, GA to shoot the official video to the song which features the legends in the ATL, Trillville and the hilarious Dan Rue & Nick Nack Patti Whack who have recently joined the cast of MTV’s popular show "Wild’n Out". You can hear this record being played on stations like Hot107.9 in Atlanta, Chicago Power 92.3 in Chicago, 92.3 The Beat in Atlanta by legendary DJ Scream and even on Hip Hop Nation & Shade 45 on XM radio as well. See the OFFICIAL music video here: https://www.youtube.com/watch?v=JQGK0ibmqLA
Influences by the likes of T.I., Cash Money, Drake, Jay-Z, Master P, 50 Cent, P. Diddy and many more, L.O.E. is ready to take that next leap into the music industry and create a major wave that will impact music for generations to come. One of their main goals would be to provide a stable living situation for their family and one day receive gold and platinum plaques for what they love to do as a sense of accomplishment. They would also to be named as one of the greatest hip hop groups of all time. You can find L.O.E.’s music on all major music platforms like ITunes, Tidal, Spotify, etc. and you can also follow L.O.E. on all social media platforms as listed below
For booking and other inquiries contact: Deontee Battle 216-534-0905
Instagram:
@Scratt_of_l.o.e
@kingofloe
@loe_musicgroup
Band Members
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