ITIDA
Los Angeles, California, United States | Established. Jan 01, 2011 | SELF
Bio
ITIDA is a Los Angeles based Indian American Singer/Songwriter/Performing Artist, who is also a disciple of Legendary PadmaVibhushan Dr. Girija Devi (Benaras Gharana Classical-Vocal).
She released her debut album Pen & Paper in 2013 via Hungama Music/Artist Aloud, which was followed up by a fusion album Des-Pardes in 2014 and released under the same banner. Both albums were well received and reigned in the TOP 10 Independent music charts in India/Artist Aloud. Moreover, out of 200 female artists in India, ITIDA was nominated in the "Best Female (Pop) category and was in the Top 5 position for the Artist Aloud Music Awards (2015).
For her efforts in the field of music, ITIDA was awarded with the Uttar Pradesh NRI (Non-Resident Indian) Ratna Award, by the Chief Minister of the State, in 2017.
Her music reflects a taste of folk, Hindustani classical (Benares Gharana) and Sufi (A reflection of her family's roots to Lucknow and Uttar Pradesh, India) --mixed with her western and global musical influences.
She has collaborated with various artists from around the world through co-founding Des-Pardes, an International Fusion band. She hopes to someday bring Hindustani Classical Music, along with Sufi and Folk music of India onto a bigger platform, through her efforts in spreading fusion music, while reflecting it as "Educating" Fusion Music in the World Music scene.
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