Hookdiggy

“We know this rap music ain’t seen its best of days“, rhymes Atlanta-based Hookdiggy in the defining track ‘Good Music‘.

“Remember back when the artists would write/and try to captivate
your mind from the thoughts to mic/Now I gotta give a little gimmick and
dance/ If I’ma ever sell a record or get close to a chance.”

If Hookdiggy has a shtick, it’s making good music.

Drawing from his musical beginnings singing, playing piano and drums,
Hookdiggy takes hip-hop back to its core – thoughtful, upbeat lyrics
driven by steady, danceable rhythms.

A Flint, MI native, Hookdiggy’s love of hip-hop took off after an
encounter with celebrated hip-hop group The Dayton Family, also from the
area.

Inspired by the group passing out their first tape at a local club,
the young musician began honing his writing skills with the drive and
purpose heard in his work today.

Hookdiggy says his goal is to put out well written hip-hop that appeals not only to fans of the genre, but fans of “creative and innovative lyrical content“, seldom heard in what he calls the “dumb looks and dumb hooks” approach to current music.

That sensibility has distinguished Hookdiggy and his release “Good Music“, mixed by Grammy Award Winner Mike Wilson, as  “Something new and refreshing. Definitely different.” – DJ Redd Dredd, 107.9 FM Atlanta 

Described as a musician, who “wants respect for making good music as opposed to anything else”, InfoBarrell Entertainment says that Hookdiggy “blends
the old school work ethic and sounds of hip-hop with modern
accessibility often found on the radio by artists like Kanye West and
Lupe Fiasco.” IAE Magazine praises Hookdiggy as “standing out and not buying into commercialism” while Greatest Playlist explains, “Hookdiggy’s
thesis is simply that artists should focus on making good music, rather
than relying on gimmicks and non-music related junk.”

Hookdiggy’s loyalty to hip-hop’s legacy has earned him the respect of
the genre’s heavy-weights; working with producer Hilton “Deuce” Wright
II on his upcoming summer 2014 single, and artists Redman and Melanie
Rutherford on the single “A Lil’ Bit” from Method Man and Redman’s
Blackout 2 album.

‘Wind Out‘,
Hookdiggy’s follow up to ‘Good Music’ is already generating buzz,
propelled by a live-instrumented track, a strong hook by R&B artist Ceedro, and his much-hyped Grammy Week performance last year at the ‘THIS IS Hip Hop‘ pre-Grammy event in L.A.

2014 brings more releases and tour dates from Hookdiggy, along with
collaborations with other artists and the branding of his label, Second
Half Entertainment. Hookdiggy plans to “give those who are committed to
the craft the opportunity to make a living doing what they love – making
good music”.

Best summarized in his stirring track ‘On My Way’, Hookdiggy declares  “I recognize that my spot isn’t gained, but earned“, followed by the promise to “Keep the game on my side like I need it to breathe“.

Judging by his critical acclaim and strong web presence, Hookdiggy is
a refreshing voice to music and the kind of artist that makes hip-hop
more than just a genre.