HIRIE

Imagine a roots-reggae sound accompanied by a soulful, yet pop-like voice with the ability to match an acoustic setting while also being capable of freestyling to a skanking rhythm and you are left with… HIRIE.

Led by HIRIE on vocals, the female-fronted band stormed onto the reggae music scene in 2013 with the release of their first single, “Sensi Boy.” HIRIE’s debut self-titled album was released on September 3rd, 2013, and reached number 4 on the iTunes Reggae Chart in its first day. Nominated for San Diego’s best World Music Award, the band has enjoyed further success as the music video for the popular, “Sensi Boy,” has reached over 300,000 views on YouTube. That same single, along with a few other tracks, have received constant airplay on all major Hawaiian Islands, as well as local and college stations around the United States, Guam, New Zealand, Tahiti and more.

The immediate success of the band’s first full-length album created a label for HIRIE as reggae’s newest female sensation on the rise. As a result, the 7-piece band received an invitation to join two of California’s hottest reggae acts on the road for the “Tribal Youth Fall Tour 2013.” Upon completion of their first nationwide tour, demands for a strong and dedicated female-fronted band continued as HIRIE was sought out to provide entertainment at some of the most popular venues and festivals around the United States. Since then HIRIE has been on several nationwide tours and has performed for crowds as large as 30,000.

HIRIE’s live set provides those in attendance with a performance that guarantees to please and leaves the fans wanting more. With the exception of an acoustic song or two, HIRIE can be seen on stage feeding off the energy of the band and the crowd, as she spends a majority of her time dancing across any platform while she sings. From a core rhythm section with drums, keys and bass, to a highly energetic horn section, HIRIE has quickly mastered a formula to gain new fans with each opportunity they are given on stage, regardless of the crowd’s musical preference. The band’s appreciation for her tone and body language, carries over beautifully as their synchronized dancing and contagious melodic lines provide the perfect platform for HIRIE’s voice to shine.

HIRIE has secured a strong fan base along the west coast while sharing the stage with headlining acts such as Slightly Stoopid, Steele Pulse, Ziggy Marley, Matisyahu, The Dirty Heads, J Boog, Stick Figure, and The Green. The band has also been blessed with the opportunities to provide direct support for reggae legends such as Steel Pulse, Sly & Robbie, The Wailing Souls and Pato Banton. Additionally, HIRIE has ventured out of the reggae genre to do shows with mainstream artists like Shwayze and Cisco Adler.

In a genre dominated by male voices, the rise of HIRIE in 2013 came as a breath of fresh air just as the reggae scene had begun to emerge from the underground and into the mainstream. With so many accomplishments in such a short time, it’s hard to believe the band has only been together for a year. HIRIE’s ability to flawlessly mix multiple styles of music into a reggae-pop song rooted with conscious lyrics makes for the perfect starting point to help reggae music deliver its’ message to the world.

“Music that brings you to a positive place: that’s reggae. Music that lifts you to a higher space: that’s HIRIE.” – HIRIE

“As I was pulling into my parking spot I could already hear the sounds of Hirie coming from the California Roots stage. The energy is contagious as the crowd is bouncing up-and-down with fans along the rail singing along to every word. The beautiful Hirie works the entire stage playing to her band members and to the fans. Both VIP sections were filled with people trying to get a glimpse of the Hawaiian girl that’s causing such a rage in the reggae scene” – – CALIFORNIA ROOTS FESTIVAL

“But Hirie, who may be reggae’s newest sensation, has the potential to turn heads and create a name for herself after releasing her self-titled debut album earlier this month” – – SANTA FE NEW MEXICAN

“In a genre dominated by male performers, it is refreshing to hear a female voice set to reggae. HIRIE combines just the right mix of flare, relatability and authenticity” – – THE PIER

“As was the case for 90% of the set, the entire band was jumping up and down as Hirie skanked across the stage” – – THE PIER