G Lawrentz

Glenn Lawrentz Jr., a.k.a “G Lawrentz” from Everett, Washington, is a Italian-American music producer/engineer. Known for his versatile music compositions, G Lawrentz produces a wide variety of genres, such as Hip Hop, Rap, R&B, Pop and Electro, but clings to producing his more favorite genres, such as Rap, Horrorcore and Grime. Co-Founder of the music production company “Headstrong Music Group” (founded in 2010, with co-founder 2Soul) and owner/engineer of Headstrong Studios in Lynnwood,Washington. G Lawrentz attended Edmonds Community College in 2003, where he majored in Digital Audio Production. After graduating, in 2005, G Lawrentz struggled to build a portfolio for himself, as a music producer, and occupied his time learning the art of audio recording and audio engineering, while also continuing his passion for creating and producing music.

1. What made you want to become a producer?

Music has always been an obsession of mine. It started as something I listened to constantly and evolved into something I wanted to create. Something about making music holds such a strong form of expression, through the creation of waveforms and audible emotions.

2. First instance in which you knew you wanted to be a producer?

When I was able to create something others enjoyed is when I decided music production was something I should pursue.

3. Producer Influences?

Omar Santana, Enigma, Neophyte, Lex Luger, DJ Paul & Juicy J

4. Favorite Beat Of All Time and why?

“U Don’t Want None” by Lord Infamous. Produced by Enigma. Everytime I hear that beat, I get wired, inspired and fired UP!

5. Favorite piece of equipment and why?

Roland TR-808!! In my opinion, nothing packs a bigger punch then a good ole’ 808 kick, clap and snare!! The 808 is the one machine that is still used to this day by many producers.

6. Everyone has a signature that is how we distinguish a producer what would you say it is in your beats?

I like to keep a down south feel to a lot of my work. But I also like to keep my work as unique as possible, either with a touch of future or a hint of evil.

7. If you were to describe your beats what kind of style would they be? Is there a certain sound you try to cater to?

I have always been more on the southern tip as far as a “style”, but I TRY to keep it on what’s modern. Though I’m not forcing myself to make whats hot, I try to keep with the times. Their is no specific sound I cater to, whatever happens.. happens.

8. How do you handle change as a producer for instance when a sound gets hot like trap music do you follow the trend or continue doing you?

I seem to find that change comes natural, eventually my ears catch on as do certain elements in my work. However, I like to stick to what I enjoy making. I find that the more enjoyment you recieve from your work the more positive the results.

9. Do you mind sampling in your beats or do you like to make everything near scratch?

If I hear something that I think would sound cool, I’ll sample it. But I like to keep control of the music I am making alot of the times.

10. Where is the future for G Lawrentz the producer, goal in mind or just continue making quality beats and seeing where it goes?

I think most if not all producers would like to get signed or get some sort of production deal. I think it’d be cool to get into something like that, but I’m not really shooting towards it.

11. For those who may not be familiar what are some songs you have produced, albums you have worked on, and stuff you have coming in the future?

My clientele base is young but still growing. I’ve worked with 2Soul, Esseno, Lions Ambition, G.Khan, Unique, Young Flame, Whitney Dalynn, Eden, Eva Sabiniano, Alexis, etc. I continue to work with 2Soul and have some projects coming up including a compilation and a EP.

12. For those interested in purchasing production how can they get a hold of you?

They can reach me on facebook. http://www.facebook.com/glawrentz - ThaNorthwest.com

Tell us about where you are from and how you got to this position today.

I’m from Seattle, Washington. I started through writing poetry at a younger age, progressing into beat making and working on hip-hop music. Utilizing networking skills and connections, I’ve met different people within the music industry, and with persistence, dedication and hard work, I got where I am today.

Tell us more about the current song you are promoting to everyone.

“Throw It Up” is one of the more mainstream commercial sounding tracks off my debut album, “Split Personality”. The point of this album was to have various style tracks and to hit a large demographic. However, “Throw It Up” seems to be a favorite among many.

What are you currently working on and what can we expect to see?

Currently, I am wrapping up a single with a female R&B singer as well as working on new projects and collabs for a second album, with my producer G Lawrentz. And I am also going to be on a four state wide tour with other northwest artists. Continuing to network and connect with other professionals and creating music that I live to make.

Tell us about one of the hardest challenges you had to face in the industry?

Rejection. In today’s industry, I find it difficult to achieve greater lengths within my music while being an indie artist. It’s hard with many other artists trying to accomplish the same thing as well. It’s a hustle.

Another challenge, is the frequent label of being a “rapper”. That’s why performing at shows helps create and establish a better image for yourself among audience members and helps set you aside as a unique act. Also, I find it challenging to achieve respect and support among other artists and fans, due to working in a very competitive industry.

What was one of the biggest set backs in your career and how did you bounce back?

Moving across the country for four years and losing touch with the Seattle music scene, was probably my biggest set back. After returning, I got back into a rhythym by performing shows, networking and meeting people. Soon after, I connected with my current producer, G Lawrentz, and it kind of took off from there. If it wasn’t for the age we live in (i.e. “social networking sites”), I most likely wouldn’t have met the people that helped me get to where I am now.

What are some things artists need to be careful of?

Artists should be careful of who they work with in this industry. Many people in this business can be deceiving. At times, its hard to call out the real from the fake. Trial and error seems to be the only way to filter out these kind of people. Artists should always think twice before investing and should illustrate the pros and cons. Also, having a big ego can be damaging to your career.

What suggestions do you have for other artists like yourself?

Be humble. Know your role. Be open to criticism and suggestions. And literally, be prepared to sacrifice and put every dollar you have into your music career. Otherwise, pack your bags… its over. Remind yourself that success doesn’t happen overnight. Within this business, its a long and slow process. But through hard work and persistence… A LOT can be achieved. Most importantly, surround yourself with professional serious people.

What are the best ways to sell your products as an artist?

It’s an Internet age. Social networking sites. Online retail distributors. Word of mouth.

What is one of your favorite ways to promote yourself and your music?

Performing at shows, it’s a different experience when it’s live instead of a recording. When people see you live they quickly turn into believers and can see the energy you put into your music. Fans are best made at live shows. The fun part is you never know who could be watching. - WWS Magazine