Shifta
Miami, Florida, United States | Established. Jan 01, 2014 | INDIE
Music
Press
The "Do You Wanna" Private Video Release and DJ Appreciation Mixer was covered by South Florida's Local 10 News on Tuesday, August 24, 2014. - WPLG Local 10 News (South Florida)
Interview begins at the 1:28:00 mark - DJ Smiley
US national television station, ABC News has selected Jamaica-born hip hop flavoured artiste Shifta as the next big act to watch.
The video for his latest song Do You Wanna was featured on ABC News 10 in Florida - Loop Jamaica
Watch a highlight of Jerk Festival Miami. Shifta Performing Live! - Timeless Records
South Florida's #1 station for todays hottest hits X102.3 FM interviews Shifta, listen now! - X102.3 FM SOUTH FLORIDA
Part 2 of ABC Channel 10 News Feature on Shifta and the Timeless Records movement. - ABC Channel 10
Channel 10 ABC News interview about Shifta and Timeless Entertainment - Channel 10 ABC Interview
Round Magazine Music Review - Round Magazine
Round Magazine Music Review - Round Magazine
SunFest South Floridas waterfront music and arts festival held annually in downtown West Palm Beach, with crowds of over 15K its regarded as Florida's largest and well recognized festival. - SunFest 2013
Shifta ready to takeover 2013! - The Jamaica Star
Shifta is featured on the cover of Jamaica's YouthLink Cover - Gleaner
New and upcoming artist Shifta is featured in MIA Magazine - MIA MAGAZINE
"Shifta is actually my middle name and as you know it means 'rebel'. I try to be different and rebel with the way I do my music, but there is always a good lesson behind it. My father always said that I was meant to get into my share of trouble, but do a lot of good in life. So I just try to send out as many positive messages to the youth around the world." - Sending A Positive Message To The Youth Around The WorldA
During Shifta's Jamaica video release party for "Do You Wanna", Pree Dis TV catches up with him about the production of the video. - Pree Dis TV
Shifta has performed in numerous concerts and television programs throughout the US and Caribbean. Traveling abroad on tour in Europe, he was widely embraced by countless fans. His current endeavors include working on collaborations with T.O.K., Wayne Wonder, Nicky B, Chico, and Pitbull. He is also slated to produce his fifth music video, and in preparation for several upcoming shows. - Assault Magazine
Promising underdog, Shifta - Ghetto Palms
One of Jamaica's biggest publications interviews Shifta Dec. 2012 - Jamaica Gleaner
Shifta's first single of Plan B is now on MTV.COM - MTV.COM
Shifta's first single of Plan B is now on MTV.COM - MTV.COM
Shifta takes over Key West! Radio Interviews, Performances, Meet & Greet! - Timeless Records
FLORIDA-BASED singjay Shifta feels he has the ultimate summer dance song and he's currently in the island promoting it.
Produced on the Timeless label, the track Do You Wanna features Che'nelle, a Malaysian- Australian recording artiste. It is slated for a July release date. However, copies of the single will be distributed to sound systems and radio stations.
"I'm glad to be starting my campaign in Jamaica which is very important because it's where the roots of dancehall music lives and as we all know, Jamaica is one of the hardest places to get people's attention, so if you can make it there, you can make it anywhere," Shifta told the Jamaica Observer.
The promotion blitz ends with a party at Club Privilege on Friday, June 27.
Shifta, given name Tomrad Mason, was born in St Andrew. He migrated to the United States in the 90s, but never lost his zest to do music.
"I'm not in the music industry for popularity. I'm here because I genuinely enjoy giving people Timeless music and, most importantly, I want to make a positive influence in the world," said the artiste, who is in his late 20s.
Shifta got his break in 2005 with the track Ganja Shop. It was an adaptation of 50 Cent's Candy Shop. He has since released Hungover featuring Lil Wayne and Live It Up and Do It, a collab effort with Flo-Rida.
"With a combination of good music, strategic alliance and staying true to my roots should do it for me," he said. - Jamaica Observer
Discography
Still working on that hot first release.
Photos
Bio
A dynamic talent laced with a unique style, magnetic presence and rich cultural background, Shifta is an artist that cannot go unnoticed. Widely recognized and rated internationally for his lyrical versatility, intoxicating charisma, electrifying music videos and explosive performances, he has, for the last couple years, taken the music industry by storm.
Shiftas inherent musical talent revealed itself at a very young age. Shiftas father, Daddy Fras aka Piper of Piper Records, gave some of Jamaicas most prevalent names, Reggie Stepper and Lady Saw, their first record cuts. With this vast exposure to these many great talents, Shifta gravitated to the local reggae/dancehall scene, continuing his love affair with the genre when he migrated to Miami. Shiftas passion for music led him to begin writing and recording music with local producers and artists. His relentless pursuit attracted the attention of not only the grassroots dancehall cult following but the general market as well. While his outstanding leadership skills spawned the "Fras Krew", a group of individuals working together to create a portfolio of razor sharp talent with innovative business expertise.
Shifta has performed in numerous concerts and television programs throughout the United States and the Caribbean, while also touring in Europe, Asia, South America & Africa, where he has been eagerly embraced by thousands of fervent music lovers.
Shifta has a large online and international fan base. His YouTube.com/fraskrew channel has close to 6 million views. His popular hit "Live it Up" has been featured on MTV.COM, HYPETV and many other radio and internet outlets nationwide. Shifta took WSHH.COM one of the nations leading new music and entertainment websites by storm with the premier of his two videos "Live It Up" and "Feeling Nice" receiving over 5 million views in a matter of days. Shifta has a loyal fan base that continues to grow everyday not only online but worldwide.
Band Members
Links
