Sade Frame
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Sade Frame

Kailua, Hawaii, United States | Established. Jan 01, 2020

Kailua, Hawaii, United States
Established on Jan, 2020
Solo Pop Alternative




"JLSC Winner SFX Signs With DAS Communications"

Footnote: Stage name is no longer SFX.

In February this year, emerging artist SFX (Sade Frame) won the JLSC “Love Song” weekly contest with her infectious banger, Dating Isn’t Fun. Since then, the 17 year old has been on a roll, signing with artist manager David Sonenberg and DAS Communications, and collaborating in the studio with hit writers Toby Gad, Rock Mafia, Rune Westberg, and Kevin Thrasher/Curtis Peoples.

“As soon as I heard it, I was excited about the song and immediately sent it to David and the team at DAS, who saw her potential as a songwriter and artist,” said Brian Rothschild, co-founder and executive director of the JLSC. Over the years, the JLSC has identified such stars as Meghan Trainor, Gaby Moreno, Elise Goldsberry and others.

Entry fees from the contest help to keep the non-profit John Lennon Educational Tour Bus recording studios on the road to provide music education and creative outlets for young people to express themselves, often tackling tough issues related to social justice, gun violence, and peace. - Music Connection

"Meet the Big Bay Boom's 13-year-old National Anthem Singer"

SAN DIEGO — Sade Frame has been through a lot more adversity than most people her age. But the 13-year-old has a special gift that’s helped her weather storm after storm that’s come her way.

The daughter of a Camp Pendleton Marine, Sade has lived in six states in her young life. She’s also seen her dad, Nathan, deployed three times as an Osprey pilot. But tougher than anything Sade and her family have faced: the loss of her sister, Kylie, who recently died from complications related to cerebral palsy. Sade says music has been her umbrella in a hail storm, helping her through every hurdle that comes her way.

Sade got the music bug at seven years old, and has been in 18 musicals in the years since. She’s learned to play the piano, guitar and violin, and she’s even taken pride in the challenge of learning new instruments most people have never even heard of, like the hammer dulcimer.

Sade was chosen by FOX 5 and the Armed Services YMCA San Diego to sing the National Anthem on the U.S.S. Midway ahead of the Big Bay Boom–giving her the chance to use her skills to represent her country, just like her dad does every day. - Fox 5 San Diego


Still working on that hot first release.



Bold and unpredictable, Sade Frame brings an authentic approach to a new era of catchy, funky pop. Her formative moments of music quickly grew throughout the early years of her life. Sade Frame fell deeply in love with lyricism and performing, which translated to many shows and multiple tv appearances. She may be only 18 years old, but her undeniably authentic songwriting skills and musical prowess demonstrate clear promise in the world of music. 

In 2022, she was immediately signed with management company DAS Communications after her song, Dating Isn't Fun, won the John Lennon Songwriting Contest. Since then, she has worked with highly acclaimed producers and songwriters including Toby Gad, Kevin Thrasher, Rock Mafia, Rune Westberg, and Curtis Peoples.

Throughout the past few years, Sade has written almost 400 songs and has posted consistently on socials driving up her numbers daily, with an overall follower count of 21k. Sade has made it her mission to provide others the promise of hope through music, just as it did for her through personal trials. She believes that though the world is full of division, we can come together - even for just two minutes - in a good song.

Band Members