JOHNNY ROCK BAND
Encinitas, California, United States | Established. Jan 01, 2004 | SELF
Music
Press
Encinitas to the core, that’s what Tate Sanderson is. He was raised in the North County beach community and has returned to live there. He pays homage to his hometown roots with “Back In Encinitas.” The song features a cavalcade of local references that range from surf breaks, to Besta-Wan Pizza, to an old fast food hot spot.
“A&W Root Beer was there probably until I was about 18 or 19,” Sanderson explained. “We would all go hang-out there after the beach and get root beer floats. It was right there at the corner of Encinitas Boulevard and the 101 where now it’s Leucadia Pizzeria and a little shopping mall. You could pull up your car and they would roller-skate out and put the trays on your windows. It was really cool.”
After high school, Sanderson played in a local surf-punk band called the Pumps before moving up to Hollywood for a couple of years. After this stint, he returned to Encinitas where he put together a band called Saints We Ain’t — in Sanderson’s own words “a surf punky, heavy-metal grunge thing.” Soon enough, he was heading back up to Hollywood with the new band in tow.
“Hollywood was different back then,” he explained. “I go up there now and it’s nowhere near as crazy as it was when I lived there. Sometimes it would be so wild on the streets that you could barely drive your car out in front of the Roxy and Gazzarri’s. The riot squad would come down and start clearing those roads because there were so many people everywhere. It was insane. It was the height of hair metal, and grunge was coming out as well.”
Saints We Ain’t toured extensively but, like most bands, eventually called it a day. Sanderson then DJ’d in Los Angeles and did some solo touring before he returned to Encinitas once more and settled into a job teaching music to special needs children. This lasted for about 15 years, then it was another big move, that time to Hawaii.
“I had a property to stay at, and I was just playing music everywhere, writing new songs and selling my book,” he explained. The book was the autobiographic Johnny Rock Tales from the Road: A Life of Rock n Roll. He would soon adopt the Johnny Rock moniker when, you guessed it, he once again returned to Encinitas.
“My mom had a ballet school [Janice Lee’s School of Ballet] here for 50 years,” Sanderson explained. “She calls me up and says, ‘I’m going to retire and I’m going to sell the building unless you want to do something with it.’ The volcano was going off on the big island at the time, so it was getting hard to breathe over there. Timing’s everything. I decided to just go and try it out.”
These days, Sanderson utilizes the former ballet space to record music and create videos. He has experienced recent success with a song called “Hot Dog On A Stick.” It was inspired by a Hot Dog On A Stick stand that popped up in the parking lot of the American Legion post that’s across the street from his studio. It arrived in the midst of the COVID-19 lockdown, and Sanderson was itching to perform.
“I’m like, ‘Okay, there’s an audience out there’ so I went out and played on my porch,” he explained. “I tend to make up stuff while I’m going along just to have fun with it. So, I made up a song about Hot Dog On A Stick. Well, the commander for the American Legion just loved it. He was like ‘That is best thing ever! You’ve gotta record it!’ So, I recorded the song and made a video, and everyone seemed to love that one a lot.”
Although Sanderson is eager to get out touring again, even pre-COVID he had shifted his focus to releasing videos. He has over 50 videos on his JARPR Studios YouTube page, and the views have increased due to the pandemic.
“It’s kind of been good for me personally,” he said. “The positive note is that people are buying more music, listening to more music, and doing things online now because they’re forced to. My book sales and music sales, even though they’re not huge, have at least tripled — and they keep tripling month by month because of everything that’s going on. On top of that, I have all this time to really focus on getting new stuff out there.” - San Diego Reader
Discography
FOR IMMEDIATE RELEASE
09/04/2020
NEW MOVIE/ A ROCKUMENTARY/ THE JOHNNY ROCK - OGRAPHY
“TALES FROM THE ROAD”
ENCINITAS, CALIFORNIA— 09/04/2020
CONTACT: JARPR STUDIOS
ATTN: TATE SANDERSON
808-313-9607
MUSICMUSICSTUDIOS@GMAIL.COM— The book “Johnny Rock-Tales From The Road” released in 2016 by Musician/Author Tate Sanderson aka. Johnny Rock is a biography of his life as a musician all about having a dream and following it through the unbelievable moments/ hardships as a musician; living, writing, recording, performing, record deals, endorsements, touring, interviews, MTV and the fans…Now in 2020 the movie has arrived and it’s FREE on YouTube #NowPlaying. Subscribe to the channel www.youtube.com/c/jarprstudios or the website www.jarpr.com
“The Hotdog on a Stick Song’s video is hilarious and the tune really rocks with an exceptional guitar solo,” saidMichael Hornsman (freelance journalist).
Promotions: Johnny Rock Band current singles include; “Hotdog on a stick song”, “Back in Encinitas”, and new release “I Need Another Alesmith” are receiving applaud, thousands of views on YouTube, and a growing fan base on select commercial and all internet radio, including Spotify, I-Tunes, etc… and the E-Book is available on Amazon/Kindle with a 5 star rating.
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Bio
JOHNNY ROCK BAND
BEACH-PARTY ROCK
Growing up in Encinitas raised on music, art, surfing and avocados. Tate Sanderson aka.
Johnny Ale Rock “if you knew him, you never saw him without a guitar or with a haircut”. He
would attend surf P.E. in the morning then turn in a song he wrote for credit in English class
later in the day.
Graduation day he rolled out of town Hollywood bound. A dream, a guitar and a lot of
ambition tossed him onto the highway of life, touring the U.S., Mexico and over in Japan. MTV
used to play music videos back in the day and there was Tate on Head-Bangers Ball in rock group
Dirty Looks on Sony/Rockworld Records. The video “One Bad Leg” was filmed in Encinitas and
Del Mar.
Currently residing back where it all started and released new single “Back In Encinitas” @
online stores you prefer I.E. Spotify, Apple Music, I-Tunes, etc. It’s a song about his favorite place
in the world including old time memories including the A & W Drive-In, the castle up on 3rd
street, the beds at the La Paloma Theater, the Flower Festivals and so much more. A video
montage of surfing, local murals, cool eateries and the incredible beaches. Watch the video @
www.youtube.com/c/jarprstudios or www.jarpr.com
The band line up now is Daniel Salas – lead guitar, Marc Adam – flute and harmonicas,
Brian Fowler – Drums, vocals, Hernan Orozco – Saxaphone, Ryan Martinez – bass, Arman
Billimoria Sedgwick – Keyboards, Laura Freeman – tambourine, vocals, and Tate Sanderson as
Johnny Rock – lead vocals, guitars, mandolin, ukulele, song writer.
Also just released “Hotdog on a Stick Song” look for it now, a comedy tune about a deep
fried relationship with food. Coming soon new single “I Need Another Alesmith” created for long
time Bishop’s school friend Peter Zien owner and master brewer at Alesmith Brewing Co. in San
Diego. It’s been a lot of fun filming the video for this one. Watch for it while your surfing the net.
Tate wrote a book about his adventures as a musician Johnny Rock – Tales From The Road
available @ Amazon. Playing in the studio and the local venues of Hollywood, recording sessions
and interviews. The months living out of a tour-bus or motor-home with 5 stinky guys, a lot of
beer and fans tagging along for some wild times. A flight over the pond with gigs in Japan. His life
of rock and roll in a nut shell.
Johnny Rock Band has over 50 videos now playing on YouTube, Vimeo and Daily Motion
and a large list of songs out on the many internet radio stations and music stores with new
singles and videos being released monthly. Go discover the music you have always loved but just don’t remember where you heard it.
Wild Man, Lead guitarist, Tate Sanderson re-emerges from obscurity with his new electric/acoustic rock project. Tate plays solo or with friends and students. Every show is different you never know who might show up to play? Tate records and has jammed with musicians from bands including Black Flag, Dirty Looks, Tesla, Missing Persons, Iron Butterfly, Gene Loves Jezebel, Steven Piercy Band, the Motels, Medicine, and more.
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