Fresh Da Zoe
Fall River, Massachusetts, United States | Established. Jan 01, 2019 | SELF | AFTRA
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FEATURE Interview: Fresh Da Zoe – The Haitian Rapper Who’s Got It Going On!
ByRandy RadicPublished on April 14, 2021
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Rapper Fresh Da Zoe unveiled his new music video, “No Sleep,” not long ago. And it’s hecka dope!
Originally from Port-Au-Prince, Haiti, Fresh Da Zoe grew up in a beautiful city surrounded by colossal poverty and lots of violence. Circa 2010, he moved to the U.S., where his unique sound, a blend of Southern trap, Caribbean flavors, and stellar lyricism, immediately set him apart. No one else sounds quite like Fresh Da Zoe.
His flow is what separates him from all the others. It eschews the usual monotones most rappers tend to employ: his flow is modulated, inflected, and ebbs and rises with alluring timbres.
The video depicts Fresh encompassed by gorgeous women, grand victuals, and sleek, luxury cars. Yet there’s a menacing aura about Fresh. It’s two in the morning and he can’t sleep. Sitting on the bed, he kisses his nine-millimeter, followed by clips of Fresh eating and drinking. All the while, his nine is never far away. Flying the Haitian flag at the end of the visuals, he ends it by shooting into the camera lens.
Low-slung, rife with portentous synths atop a thumping, potent trap beat, “No Sleep” hits hard and attracts beaucoup attention.
Muzique Magazine caught up with Fresh Da Zoe to find out how he got started in music, what inspired “No Sleep,” and why he makes music.
How did you get started in music? What’s the backstory there?
Ok, let me start by saying “Fresh” came from the way I dressed ‘cause I always keep it clean and Fresh whether I’m going to hang out with my friends or to a big event. I would just put whatever on and they would say I’m overdoing it, I’m too Fresh. Before I started rapping, they always think that I was a star like I looked like I was rapping already. In 2013, this guy came to me and said, “Do you rap?” I said, “Nah.” He said, “Nah, you look like a rapper.” I said, “What do you mean?” He said, “By the way you dressed and the car you drive, it just how you look in general…” I said, “Nah, bro I don’t rap.” Then he said, “If you were given the opportunity to do it, would you take it?” I said, “Yes but I was lying, lol, cause at that time I was only 3 years in America and my English was only for emergencies lol. Like if something happened to me to explain to the cops, my bosses, or ask for directions. When I first came to America, I wanted to be everything but a rapper. So, he said, “Aight. But I’m trying to create a group and I want us to be in it as a duo.” I said, “Yeah, no problem.” I went home. The next day this guy knocked on my door with his pen and paper. “Yo, Fresh, I got this new song I got the hook for. You’re going first. I’ll go second. Can I come in?” I was so confused. I kept asking myself, ‘What have I gotten myself into?’ I barely speak English. Now imma rap! But I love challenges. So we did it and I had the best verse on the song, and people thought I’d been doing this for a while but it was my first time in a studio. I was nervous cause there were people there when we did it. I personally don’t listen to it anymore cause when I listen to my past work, I sound nothing like I do now. But to some people, that is still one of my best songs.
Which artists influenced you the most?
Around that time when that happened, it was the Migos. They came out crazy. ‘Fire,’ I was thinking in my head. They made me wanna rap, if only I didn’t have an accent. Every time I used to listen to them, it’s like I would see myself on their beat cause they came and they made it so easy with their flow, and their beat selection. But it was just a dream for me. I never thought it would come true. But hey, it did.
What’s been your biggest challenge as an artist?
As an artist, my biggest challenge has been the fact that I have a Haitian accent, so I spend extra time in the studio to be as clear as possible, so people understand my story. But they’re loving it, just the way I’m giving it to them. So I’m good now, but right now the challenge is to break through, have more people listen to what I have to say, especially when you live in Boston where there’s nothing like hip-hop going on – it’s hard to be heard and seen.
Is your sound evolving? If so, in which direction?
A 100%. I sound nothing like I used to before. I got more confidence, became more passionate, and I’m more comfortable on the beat now. So yes, in a great direction, I’d say.
How do you keep your sound fresh?
I don’t know, it just happens. The messages always come to me in a different way with a different direction. That makes each song sound different. It really depends on how I’m feeling and what I’m writing about.
What comes first? The music or the rhymes?
When my friend first approached me to be in the duo, the fact that he was way ahead of me English-wise, I was going crazy. I was writing every day, studying. The process made my English better, too, by the way. But yeah, I was so motivated I would even write literally in my sleep. While I was driving, I would see stuff popping out my windshield as words, so at that time the lyrics would always come first cause most of the time Lima would write the hook and his verse and send it to me to add my verse. And I’d just go to my notebook, pick the best verse that fits with the topic, and put it together. I was always ready, but now it’s kinda both. I wrote “No Sleep” with no beat; then I found the beat. But the beat wasn’t really going the way I was going. I just made some adjustments. So yes, it’s both now. Sometimes the lyrics come first, sometimes the music.
Why do you make music?
At first, it was forced, as I said. I wanted to be everything except a rapper, but I don’t like saying no. I don’t like to lose. I don’t like showing my weakness. I don’t like showing I can’t do something. I got to try it and see if I fail. And most of the time, I’ve never failed cause I always give my best and all I got. Then I saw people starting to like it, telling me I can really do this cause I sound different. No one else has that sound.
And it made me think two things: first, you can do whatever you want and become whoever you want, if you put your mind to it. That could motivate a lot of people that have talent but are insecure about their Haitian, Spanish, or Chinese accents. And second, when I blow up, it won’t be just me, but the whole country will be up. You hear about a lot of artists, but you don’t even know if they’re Haitians and who’s Haitian. There are some artists that are big right now that I never knew they were Haitians till they post something for Haitian flag day or they’re on the news. But me, you know it. You hear it and see it. Even my name tells you that I’m a Zoe (Haitian). So I make music to show and tell my people there’s hope as long as you are willing to try.
What’s the story behind the name Fresh Da Zoe?
Well, I’ve already answered some of that, so let’s finish it. The word ‘Fresh’ has been in my name for a very long time, since Haiti in middle school. They used to call me Lil Fresh for the same reason that I mentioned above cause I like to dress – some people would call it flashy.
As I got older, I changed it to Fresh cause I wasn’t little anymore. When I came to America, the girls started calling me Freshman, simply cause I just came to America, like I just got to high school, get it? Freshman…
Till today, some of my close friends still call me Freshman but I always like to be called Fresh for short. When my friend came to me about the duo thing, my name was Fresh and the group was called Freshmen cause we were Fresh in the game, since we were a duo. He started making his solo music and we fell off. We went our separate ways. He went solo and neither of us made any music for a year or two. And I started seeing a bunch of ‘Freshes’ from everywhere, Jamaicans, Haitians, even Africans, plus a bunch of other rappers got that name. But like I said, I want people to never forget that I’m Haitian, so I went and added “Zoe” to it; then I changed it to “DA” Zoe and made “No Sleep” to introduce the world to Fresh Da Zoe.
What was the inspiration for your new single/music video “No Sleep?”
The inspiration behind “No Sleep” was a wash-up, a cleanup of my entire life. I had cut all my friends off, even some females that I had in my life when I realized they weren’t with me for real. It was just for what I could do for them and the females liked the shine but were doing grimy shit behind my back. The people that I used to sit and eat with wanted me, probably still want me, dead. It was a crazy situation. Life is crazy niggas envy you and get jealous of you for nothing, and they’re the same people you’re taking care of. So like I said in the song, it was 2:00 a.m and things like that were keeping me up, so I had to start writing.
What do you want people to take away from the video?
“The lessons, ” Moral of the story is: “Cut out your Grass and you will see all the snakes in your yard.” You could’ve been so far in life if you had fewer friends surrounding you. With those who want you to win, y’all gon win together. The others don’t matter, trust me. You’ll eat better. You’ll see the lobster, lol.
Where was the video shot and who directed it?
The video was shot in Everett, Boston, and Worcester, Massachusetts. I directed the video. Everything you see in the video, all the actions or shots, was how I wanted my Boy Majorvisuals to take them. Shoutout to my boy @majorvisual. He is a God behind that cam. He’s very understanding; he listens; he’s easy to work with. We put this together very well. Thank you, Bro.
How are you handling the coronavirus situation?
Well, like everybody, there’s nothing we can do about that virus. Let it do its thing, while I do mine. It sucks cause it takes bread away from a lot of people but it gave me time to come with better music, so…
Looking ahead, what’s next for Fresh Da Zoe?
I’m thinking to drop a mixtape soon. That’s next. But I’m hearing singles is the way to go as I’m still trying to get my name out there. I’m still undecided, but go check out my new songs on SoundCloud, Spotify, everywhere, and most importantly, go stream “No Sleep.” Watch that video 1000 times, and share, share, share.
The next video bout to be crazy. I’m still undecided which video to put out after “No Sleep,” but let’s wait and see. Either way, a new video will be dropping soon.
Instagram | Twitter | Facebook | Spotify - Randy Radic
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“If I want you dead, you won’t hear about it,” raps Fresh Da Zoe on “No Sleep,” his latest single. He doesn’t sound particularly menacing, angry, or secretive; he makes the boast point-blank, almost cheerfully, utterly confident about his ability to eliminate rivals without breaking a sweat. That’s Fresh Da Zoe – effortlessly lethal, yet able to say the most remarkable and threatening things in an instantly approachable way.
And if Fresh Da Zoe comes on a little raw and a little confrontational, you can attribute that to his upbringing. He was born and raised in one of the most uncompromising places on earth: Port-Au-Prince in Haiti. Those who’ve been there know that Port-Au-Prince is a beautiful city, and Haiti is a gorgeous country, but there’s also copious poverty and violence, and all too many ways to be lost to the streets. Fresh Da Zoe made the jump to the United States in the early part of the ’10s, and the rapper has never looked back. In the States, he’s forged a distinctive rhyme style that draws equally from Southern trap music, his Caribbean roots, and the long tradition of hardcore rap storytelling. Nobody out there is rapping quite like he is – and audiences all over the Americas are taking notice.
“No Sleep” is artistry in action and a prime example of everything Fresh Da Zoe does so well. He’s conversational and effortless even when he’s going hard: he doesn’t just vary his flows; he also changes his inflections, raises and lowers the pitch of his delivery, and intersperses moments of levity amidst stretches of pure fury. Above all, he’s a communicator, and his voice carries excitement, danger, wit, provocation, and challenge.
He’s matched his verses to a hard-hitting trap beat, and he’s created an accompanying video that reflects both the toughness of the talk and the charisma of the star. It’s early in the morning, but Fresh Da Zoe is still on the grind: surrounded with pretty women, fancy food, and fast cars, and hungry for more. There’s a palpable sense of peril hovering over the clip and a real sense that this luxury is ephemeral, and it’s all jeopardized by the rapper’s dangerous lifestyle. Yet he makes no secret about his allegiances or his willingness to defend what’s his. He opens and closes the video by flying a Haitian flag, and he punctuates the final frame with a bang. Consider it a warning shot – the only one he’ll give you. - Andy Gardner
Has coming up in the city of Boston helped shape your music?
Boston didn’t shape me at all – it ‘s just a city that made me, that’s all. Everything else – it’s just me being inspired by my favorite rappers.
Have you directed before directing the “No Sleep” music video? Did anything unexpected occur during the making of the vid? Any happy accidents, etc.?
I’ve never directed before but since No Sleep is really my story only, I know what I wanted to show and the best way I can show it.
What’s your primary message to your listeners with “No Sleep”?
The message was said in the song when I said.., “I cut out the grass now I see the snakes only fuck with theses bitches that only bring cakes”. Not everyone in your circle is applauding for your success – now everyone wants to see you win, even if you’re helping them they still not praying for you to get more cause it’s not them. They praying on your downfall sounds dumb, right? But it’s true. The only way to win is to be selfish. Don’t be afraid to sit and eat at a table by yourself, don’t be afraid to be selfish. I had to learn that the hard way. Value the ones that bring value to your life and fuck the rest that don’t.
What new albums/artists have inspired you so far in 2021?
I haven’t really been listening to nobody this year — been focused on myself.
Has navigating the pandemic changed your perspective on the music industry in any way?
Not really it just made me think more – to come up with better music.
What can the fans expect from you next?
More music, more videos… We got enough for an album but I’m still undecided if I want to keep putting out singles or a mixtape. We will see.
Follow Fresh Da Zoe:
www.Facebook.com/freshdazoe
www.Twitter.com/freshdazoe
www.Instagram.com/freshdazoe - HHW staff
Discography
Still working on that hot first release.
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Bio
Born and raised in Port-Au-Prince (Haiti) on January 11th 1990 Fresh Da Zoe is a Capricorn better known in the music industry by his stage name Fresh Da Zoe.He is known for his crazy flow and his unique Haitian accent.
Growing up in a family of seven Fresh had always been drawn to writing poetry. He started writing about the different struggles he experienced and saw growing up in Haiti. Friends and family soon realized that he had a knack for writing.
In 2010 Fresh left Haiti to live in the United States. He wanted a chance at the American dream. Fresh made a vow to himself that he would learn english to the best of his ability. He spent countless days and nights practicing speaking and writing english.His hard work would soon pay off.
In 2013, he was approached by his group mate Patrick Lima who was impressed by his style and the way he wrote. They exchanged information and later on that day he presented him with an opportunity to be a part of a hip hop duo. Widson agreed and the two of them started the group ‘Freshman’, Patrick became Lima and Widson became Fresh. The duo performed at different events in Massachusetts, Fresh Da Zoe still did not take the music thing very seriously because he felt insecure about his accent. Lima and a few of his other friends eventually sat down with him and told him not to let his accent hinder his growth as an artist, this made Fresh take his music more seriously.
Finally in April 2013, Freshman released their first project, a single by the title “get em” . They followed this up with another single called Jewlz and continued making music. In early 2019 after achieving some minor successes as a duo Fresh and Lima decided to go their separate ways and pursue solo careers.
As a solo artist Fresh Da zoe started gaining momentum when he released his first single No sleep, he went on to release what we doing, shake it. The response from his supporters was swift but certain they loved his music. Fresh Da Zoe Mr. Voodoo Flow as he now likes to be called claims his inspiration for making music is to accomplish feats in the industry that no Haitian rapper has achieved. He wants people to feel at home when they listen to his music and understand that he comes from a place lower than the bottom and if he can make it you can too. That's his message to whoever can relate.
In 2019 Fresh Da Zoe signed a publishing deal with Bentley records he is currently focused on broadening his fanbase and aggrandizing his musical ventures. You can listen to Fresh Da Zoes music on Spotify, Soundcloud, and iTunes.
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