Frame Enterprises

Frame Enterprises

Kailua, Hawaii, United States | Established. Jan 01, 2020

Kailua, Hawaii, United States
Established on Jan, 2020
Solo Pop Alternative




"JLSC Winner SFX Signs With DAS Communications"

Footnote: Stage name is no longer SFX.

In February this year, emerging artist SFX (Sade Frame) won the JLSC “Love Song” weekly contest with her infectious banger, Dating Isn’t Fun. Since then, the 17 year old has been on a roll, signing with artist manager David Sonenberg and DAS Communications, and collaborating in the studio with hit writers Toby Gad, Rock Mafia, Rune Westberg, and Kevin Thrasher/Curtis Peoples.

“As soon as I heard it, I was excited about the song and immediately sent it to David and the team at DAS, who saw her potential as a songwriter and artist,” said Brian Rothschild, co-founder and executive director of the JLSC. Over the years, the JLSC has identified such stars as Meghan Trainor, Gaby Moreno, Elise Goldsberry and others.

Entry fees from the contest help to keep the non-profit John Lennon Educational Tour Bus recording studios on the road to provide music education and creative outlets for young people to express themselves, often tackling tough issues related to social justice, gun violence, and peace. - Music Connection


Still working on that hot first release.



Sade Frame may be only 18 years old, but her undeniably authentic songwriting skills and musical prowess demonstrate clear promise in the world of music publishing. In 2022, she was signed with DAS Communications after her song, Dating Isn't Fun, won the John Lennon Songwriting Contest. Sade has worked with highly acclaimed producers and songwriters including Toby Gad, Kevin Thrasher, Rock Mafia, Rune Westberg, and Curtis Peoples. She has written over 400 songs and her music has been described as "empowering yet vulnerable." Sade is also a vocalist, producer, and multi-instrumentalist who has achieved First Honors with Distinction with the Royal Conservatory of Music for classical piano. 

Band Members