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Jacksonville, Florida, United States | Established. Jan 01, 1988 | INDIE

Jacksonville, Florida, United States | INDIE
Established on Jan, 1988
DJ Electronic DJ





Truck driver by day, house music record label owner and beat producer by night. That’s how House of Rose Recordings’ owner Herman “R.E.D.” Orphey spends his days.

“We are here, house music is here, and Jacksonville is where it’s at,” Orphey says.

Music has always been a passion of Orphey’s, and his love of the house genre stems back to his childhood in the Chicago suburbs. At age five, he found himself drawn to his parents’ living room record player, where he especially loved the funky, faster-tempo music and disco beats.

“I knew I wanted to be involved in music, but I just couldn’t figure out how,” Orphey explained. “In Chicago there were two radio stations that would play house music at the time. I didn’t know what kind of music it was, but I liked it cause it was different.”

Orphey says listening to these stations is what taught him that music producers can play one song and blend it into another without stopping the sound — a basic effect in house music.

Aside from radio mixes, Orphey’s next experience with DJs and house music came at age 10 during a grammar school luncheon. Two DJs had set up their equipment in the gymnasium, where he became fixated on their work.

“From the beginning [of the set], I stayed by the DJ table and didn’t move,” Orphey said. “I watched everything these guys did. Looking back on it, they were not good DJs, but that’s when I decided I wanted to be a DJ.”

And he did just that, adopting the name “DJ R.E.D.”

“ stands for ‘Real Every Day,’” Orphey said. “I tell people my name is not just a color, it’s a way of life.”

From 1989 onward, Orphey DJed parties for friends and associates, playing some hip-hop and R&B, but with house music as his primary genre. As time went on as a DJ, Orphey wanted to learn how to produce music because he was told that being a producer, in addition to a DJ, leads to “bigger things” across the music scene.

“I started learning how to make beats,” Orphey said. “Around the mid-’90s I met a guy by the name of Paul Johnson who was big in house music. With I was able to release my first and second vinyl releases on what is now a legendary record label in Chicago, Dance Mania.”

Years later, in 2012, a job transfer from Atlanta and a desire for a change in pace brought Orphey to Jacksonville. At the time he had no idea if house music had any representation here. As it proved, finding this representation was no easy feat.

“There actually is a very sizable scene here, but what I have noticed is that there are two issues with the scene,” Orphey said. “One is that most people don’t know where to go to find, the other is the treatment of those in the scene. Here in Jacksonville, unless you know someone who knows someone,, it is hard to find out where to go to get your ‘house fix.’”

Thus, three years ago, Orphey decided to help pave the way for other house music lovers like himself by establishing House of Rose Recordings. Named after his mother, Rosa, who is his inspiration, Orphey is now able to sign artists who produce house and techno beats.

He and his significant other, Dakiesha “Diamond” Threatt, the CEO of RedDiamond Promotions, currently seek out local talent across northeast Florida. Orphey says their mission is to give DJs a chance to be heard. He says the only rule is that all DJs must bring their “A” game: show up and show out.

“If it sounds good, I’ll sign,” Orphey said. “I try to be as open-minded as possible because I know new subgenres of house are coming up every year.”

Now 47 years old, Orphey has transformed a love of house music into a way to bring together the greater house music community. Plus, he’s the only Black-owned house music record label in Jacksonville.

“The most challenging part [of the business] is promoting the label and searching for artists, especially local talent here,” Orphey said. “[It’s especially tough] when you work a full-time job, produce, and are an active DJ. However, I would not change it for the world; it’s a labor of love.” - LINDSEY NOLEN




My name is Dakiesha Threatt aka Diamond I'm writing to you on behalf of House of Rose Recordings a house music label based here in Jacksonville Florida and its owner and DJ DJ R.E.D. I run its sisters company RedDiamond Promotions,as well as I manage the artist. House of Rose is the only house label in Jacksonville Florida its has many releases on Beatport, Traxsource, Juno, Spotify and many others. You can find both companies on Facebook, Instagram, and Twitter. DJ R.E.D. just recently did a track that is blowing up on the UK charts with Jason Vidal and the Nappy Roots called Roll with the Beat. As well as he has done and is one of the firsts to do releases on legendary record label DANCE MANIA. As well as was just featured in Folio Weekly 2.0 , and is the New Radio Personality and house music dj for 98.5 WHPB THE WIRE here in Orlando Florida with a show every Sunday afternoon 12pm-2pm est. We would love to do business with you. Here is some information about the artist:

Name: Herman Orphey
DJ/Artist Name: R.E.D.
Home Town: Chicago,IL USA
Current Town: Jacksonville, Fl USA
Record Label: House Of Recordings(Owner)
Promotion Company: RedDiamond Promotions(Co-Owner)

Name: Herman Orphey
Address: 8000 Baymeadows Circle East Apt# 69 Jacksonville, FL 32256 USA
Publishing Name: Progressive Soul(ASCAP)
Phone: 404-587-3653

R.E.D. (Real Every Day) Since he was five years old Herman Orphey (R.E.D.) knew that music was his destiny. At the age of 10, he went to a school party and realized that he was drawn to the deejay booth and was totally hooked. After receiving his first turntables at the age of twelve and teaching himself how to spin, R.E.D. was known as Herman “The Springer” Orphey. In 1989 (age 16), he auditioned for and was accepted as resident deejay to represent his High school on WKKC radio(Chicago). Throughout his career he’s graced the airwaves of different radio/internet stations across the nation such as WGCI, WBMX, WKKC,, & House Station Some of his musical influences include deejays like “Fast” Eddie Smith, Mike “Hitman” Wilson, Mario “Smokin’ ” Diaz, Ron Hardy, Lil’ Louis…just to name a few. After high school he met Paul Johnson who inspired him to start making house tracks. At the age of twenty-one(1995) Herman “The Springer” Orphey released his first two records under Dance Mania Records. In 1996 Herman “The Springer” Orphey became DJ R.E.D.(Real Every Day). He moved to Atlanta, GA in 2002, later on met D.J. Mike Music. D.J. Mike Music helped him to realize his potential in deejaying and producing. Embracing his new found potential his released (2004) a third album with Bumpin City Records, In 2010, after been in exile for 6 years, he hookup with Banging Groove Records, who decided to give him a chance in this new house world. Now being mentor by Dj Funsko(Banging Groove Records), Sean Biddle(Bid Muzik Recording), Jon Waller(Nocturnal Recordings), Dj E-clyps(KleenHouse Music) & Many Other Labels. In 2012, he moved to Jacksonville, Fl. Linking up with Dj E-clyps owner of the labels KleenHouse Music & Blacklight Music, R.E.D. took his music production to the next level when he was voted #80 in the Top 100 Jackin House Artists of 2014 On Traxsource. On September 17th 2017, R.E.D. Started his own label “House Of Rose” getting the label name from his mom “Rosa”(Rose For Short) who has been instrumental, inspiring & a motivator in his life. On July 28th 2018, R.E.D. linked up with Dakiesha “Diamond” Threat & Created “RedDiamond Promotions”, the idea is to find location dj talent for house music events, as well as scouting for talented djs around the world. Helping others djs to discover their potential is the goal for RedDiamond Promotions. In the future seems endless as an artist & a DJ.

“…all I ever wanted was to be heard by many and to tell my story through music. Everybody has a role to play. My role is to bring the energy to house & tell a story in my mix. That’s why I’m unpredictable, uncontrollable, and uncompromising…” - R.E.D.

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If you are interested please contact me for more information. We would love to be apart of this awesome event

Thank you,