RĀI

RĀI (pronounced Ray) is a singer, songwriter out of Harlem NYC who was born and raised in Gadsden, South Carolina.  His music is a vibe.  He infuses elements of both new and old R&B to intentionally create chill, unassuming timeless music.  He sees each song as a piece of art that is influenced more by his life and experiences and not only by what's "hot" and "trending". He began singing at a very young age.  That love for singing and music lead him to studying music in college.  Inspired my R&B/Soul singers like Donny Hathaway, Marvin Gaye, Luther Vandross and Maxwell, RĀI developed his brand of cool, smooth R&B with both a traditional and contemporary sound.  R&B has seen changes with style, trends and youth increasingly celebrated over substance, tradition and maturity but RĀI has an appreciation for all things R&B and believes the two can peacefully exist.  "I'm a singer who grew up loving how R&B music changed the world and made people feel.  My music is the truest expression of who I am today. I'm trying to create music that people will want to hear next year, or the year after that and after that.  I am committed to making good music that’s true to who I am."   Music has an incredible healing power if used for good.  RĀI believes his voice should be heard to actualize what he has discovered is his purpose:  to offer messages of affirmation, healing, and positivity cloaked in beautiful melodies, emotional riffs and smooth tones.