CLOUD RAY echoes traces of US rap with his striking single, ‘We Need,’ a balance so delicately held. Resonating with the style of famous artists like Jay Z and Kanye West, CLOUD RAY channels a nostalgic journey through his music while maintaining his unique persona. - Will Lisil

Quite a personal record, ‘We Need’ is not your standard run-of-the-mill pop track; rather, it’s a personal, honest and authentic dive into the dynamics of family relationships, a bold and empowering tale towards taking accountability for one’s environment and making changes for the better. - Gabriel Mazza

Several publications named Cloud Ray a rising star in 2023. Cloud Ray is leaping into a new creative category and level of artistry in 2024. His new single “We Need,” which is due out in January, will make it easier for people to get a deeper understanding of Cloud Ray. “Often we don’t see artists talk in-depth about the relationships that they have with their families, but ‘We Need’ confidently takes a stance, participating in that conversation.” - Caroline

With a refreshing sense of honesty, his poignant songwriting is wrapped up in the catchy and energising sound that’s seen him go from from strength to strength over the last couple of years. Started off with the playful taps of muted xylophone-esque tones, Cloud Ray’s vocalisations bring in the snapping beat, resulting in an uptempo cut as he threads his razor-sharp vocal flow above. - Damo Howard