Cam On The Beat

Cam On The Beat is an Instrumental Producer from Southwest Michigan. He has been working as a studio musician for over 10 years and has produced instrumentals for such up and comers as SK4MC, Miny, PM, Mamo and J. Crews and many, more. Cam On The Beat uses FL Studio 10 Pro for his production and has a sound that can be described as “Johnny Juliano meets TM88.” His first success came in 2012 with the debut of SK4MC’s viral single, “Highlights.”

Technically speaking, a beatmaker – one who makes beats – is a hip hop producer; ergo, a beatmaker is a producer. But “producer” is a loose term that can be used to describe anyone within the process of the final sound of a recording. Simply put, a beatmaker is someone who actually makes beats. A beatmaker can indeed be a producer; in fact, most double as both.

However, and this is a critical point, a producer need not be a beatmaker. Hip hop and rap music is littered with people who have “producer” credits, even though they never actually made (or assisted in the making of) any beats. Instead, Cam On The Beat is a real hands-on beatmaker, as well as a producer.

Producers, like rappers, have exploded onto the urban music landscape in droves. Hundreds of thousands of artists have set up web pages, social media pages, pages on beat selling websites attempting to sell their music, influence the industry, and take their shot at fame and success.

What we have is way more producers than we need. What this means is that the supply far outweighs the demand, driving down the income and opportunity for all producers. The music industry is over saturated in almost every area. The good thing about the glut in the marketplace is that only the truly dedicated will survive. Producers like Cam On The Beat.